Join us for RISE 3, where we’ll launch our new Zero-Day-as-a-Service offering (ASP: $40k-125k)
We’re excited to announce that SecurityScorecard will be running RISE 3 in October, starting today.
“RISE” stands for Revenue Increasing Sales Engagement. This is the global prospecting campaign that we run at the beginning of each quarter, working closely with our channel reps to help them build new pipeline selling SecurityScorecard services.
RISE 3 is focused on the launch of our exciting new ZDaaS service. Details are below…let your CAM know if you’d like to join us for RISE 3!
What is Zero-Day-as-a-Service?
SecurityScorecard’s ZDaaS proactively detects potential Zero Day and CVE vulnerabilities as they emerge, alerting you to critical blindspots across your attack surface and supply chain. Pricing is $40k-$125k per year depending on the number of vendors monitored. You can watch this video to quickly learn how the service works…
Why is ZDaaS a great service to take to your customers? Here’s how Rich Wenning (SVP Americas at SecurityScorecard) describes it:
If you participate in RISE 3, then you might want to set yourself a personal goal to close your first ZDaaS deal by the end of Q4.
SecurityScorecard’s standard partner spiffs apply, which means that you can earn stackable rewards for each new ZDaaS opportunity that you work on:
For more details on how to claim these rewards, visit the spiffs page on the SecurityScorecard partners portal.
Is it easy to participate in RISE 3?
Yes!
We know that your time is precious, so we have designed the RISE 3 sales motions to be as simple and quick as possible…
WEEK 1 (OCT 9 – 13): Confirm your seat for RISE 3
Let your CAM know by Friday 13 October… then they’ll send you a confirmation that you’re registered
WEEK 2 (OCT 16 – 20): Decide which of your customers you want to tell about ZDaaS
Send your current customer list to your CAM. Within 2 business days, your CAM will reply with an an “Ideal Customer Profile” score for each customer. The ICP score is some marketing science stuff (official term) that will help you prioritize which accounts to tell about ZDaaS. Once you have the ICP score for each account, sync with your SSC rep to confirm which accounts you want to target for RISE 3.
WEEK 3 (OCT 23 – 27): Send the RISE 3 email template to your target customers
Use this simple email template to let your customers know about ZDaaS:
FROM: Channel Rep
TO: Target customer for RISE 3
SUBJECT: SecurityScorecard new service released - ZDaaS (Zero-Day-as-a-Service)
Hi Mary - reaching out about a new monitoring service offered by our partner SecurityScorecard. In the event of a zero day, they can quickly identify which of your critical vendors are at risk of being breached.
This service allows your security team to act before your third parties are attacked, potentially breaching your data or impacting your operations. It enables companies to to be extremely efficient and targeted in their vendor outreach and risk mitigation efforts for a new zero day, and to report to execs immediately on their exposure.
They built this service while helping many of their clients respond to MOVEit starting back in May…now it's available to avoid zero day issues like that in the future.
If you'd like to see a quick overview video (10 minutes) and list pricing, just let me know and I'll send those over!
When the customer replies, send them the ZDaaS details:
At this point you’ll send the customer the link to the ZDaaS landing page (available by invitation only) which tells the story about ZDaaS, including the materials mentioned in the email template. The page has a call-to-action to get a sample ZDaaS report, which will automagically create a new Deal Reg submission for you (for the entry level price of US $40k) and send you an email notification. Your rep will follow up with you to confirm when the deal reg has been confirmed.
WEEKS 4+ (OCT 30+): Advance the deal to close
We will be there to support you every step of the way! Feel free to ping your SSC rep for any sales-related questions, or if you’d like them to attend a customer meeting to dive into the ZDaaS details (and if you’d like them to invite a SecurityScorecard DFIR specialist for a technical deep dive).
We’re really excited about running RISE 3 globally with our partners this month…looking forward to having you join us!